About Us

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Winning Moves Toys & Games (WMTG) is a multifaceted kids' products & services company, based out of Mumbai, India and founded by renowned Industry experts. It is a part of Winning Moves UK Limited, a global games company with headquarters at London, UK and offices & operations across the world.

WMTG has two main divisions:

  • Toys and Games Marketing & Distribution
  • Custom Games & Promotional Alliances

WMTG distributes Top Trumps, the iconic & world's original trump card game, which is also a house brand, across India and many markets of Asia. In addition to Top Trumps, WMTG has a pipeline of international toys & games brands to be launched soon across India and SAARC nations.

Winning Moves offers a veritable range of bespoke Top Trumps across the world which companies and brands use as give-aways, mementoes and for promotions. There's an endless list of subjects on which a Top Trumps game has been made. Olympics, cars, museums, cities, aquariums, TV series, movies, theme parks and even volcanoes – just to name a few. WMTG in India offers the same opportunity to associate with the iconic 'kids and family brand' through its custom made Top Trumps offerings.

With its promoters being kids and sourcing experts, WMTG offers end to end promotions and loyalty programs for kid influenced product & service brands as well as supermarkets.

For more information on Winning Moves group click here

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Top Trumps is a self-contained, family card game published in 1968. Each card contains a list of numerical data, and the aim of the game is to compare these values to try to trump and win an opponent's card. To download game rules click here.

Brand Top Trumps stands for Play & Discover. The game play is exciting, educative & engaging for kids as well as loved and encouraged by parents and schools across the world for its developmental benefits.

The trumps-style game play was originally created as an educational aid and is also known as Quartet or Kwartet. Top Trumps is a superb example of "camouflaged-learning".

The Top Trumps game play helps children improve their understanding of numeracy, especially the relative values of numbers.

It improves children's literacy – it is used by Beanstalk, a charity that encourages reading. Thanks to our team of Top Trumps specialists, the game is not only loved by nostalgic mums and dads but also children of all ages as their favorite subjects are brought to life!

In addition to an extensive range of generic educational titles, Winning Moves is highly active in the licensing world, both as a licensee and also as a licensor.

Top Trumps decks are available in a wide variety of published titles ranging from the hottest must-have licenses such as Barbie, Spiderman, Doraemon, Chhota Bheem, WWE, Disney, Marvel and Star Wars to popular evergreen educational topics including Dinosaurs, World Football Stars, Wonders of the World, Sports Cars and many more. Click here to know more about the upcoming Titles.

A Brand you can trust – Top Trumps is a timeless brand name, which is recognized throughout the World.

To know more about us click here

We work with internationally recognized entertainment brands and have strategic licensor partners across the world including: Mattel, Marvel, Disney, Fujiko Pro and Green Gold.

With our promoters being kids and sourcing experts, WMTG offers end to end promotions and loyalty programs for kid influenced product & service brands as well as supermarkets. For more information on Winning Moves group click here.